Tourism’s Take-Off in Micronesia
In the 1960s everything seemed possible. Want to grow a major tourist industry for a small island nation? No problem.
Continental Airlines had just entered the region, bringing jets and the promise of a strong marketing campaign. ?Feel the warmth of Paradise? was the slogan on the posters that were beginning to appear in Asian and American cities.? Within a few years, Continental built its own hotels in Palau, Chuuk, and Saipan.